A recent stuID-100232382dy that included people from the US, China and Colombia looked at how patients perceive the usefulness of medications based on their colors and shapes. Each of the 97 US participants rated the pill’s taste, effectiveness and swallowing difficulty solely from its look. showed identical findings. Based on patients’ feedback – white pills were the most effective, red ones were most mentally stimulating, light blue pills were less bitter and the diamond shaped ones were the hardest to swallow. Researches confirmed that the way patients predict how their medications work from their appearance could highly affect their behavior toward them. What have you discovered in terms of patients’ compliance when you counsel them, especially when their pills have changed in color or shape?

For additional information please read WSJ

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